Famous in the red-light district of Singapore – the Fragrance Hotel chain dominates the Geylang area as the favored budget hotel for the savvy traveler. Composed of roughly 21 hotels scattered all over the community, Fragrance Hotel is dedicated towards providing guests with a comfortable bed and a private room with prices that are budget-friendly. In fact, the Fragrance Hotel chain is considered to be one of the cheapest hotels to stay in while still keeping within the heart of Singapore.

The chain was founded in 1996 as its owner James Koh Wee Meng, noticed the sudden influx of backpackers in Singapore. His first few hotels with 100 rooms was designed to meet the basic needs of these backpackers. The steady growth led to Fragrance Hotel eventually going public in the Singapore Stock Exchange in 2005.

Hotels under the brand include: Riverside, Bugis, Selegie, Balestier, Classic, Crystal, Emerald, Imperial, Kovan, Lavender, Oasis, Ocean View, Pearl, Royal, Ruby, Sapphire, Sunflower, Viva, Waterfront, and more.

Fragrance Hotel buildings are characterized as large structures with 100 rooms or more. The façade is intrinsically modern and blends easily with the background. Rooms are simply adorned with a comfortable bed and basic facilities for a relaxed vacation.