Mar Hotels Group is a family tourism company, based in Mallorca. It has 8 hotels in IllesBallears, 7 in Mallorca and 1 in Menorca. The company also owns an online travel agency, making their accommodations more effectively advertised online. Currently, the Mar Hotels aloe has 6 holiday establishments that are 4-star family segments in Mallorca and Menorca. Then there is one Mar Senses structure, which is an adults-only holiday resort in Mallorca. The two buildings are under the Lively Hotels sub-brand, which is a young 3-star public hotel in Mallorca. Goodbytravel is the name of their online travel agency.

The Mar Hotels group follows principles and philosophies strictly as well. They uphold respect towards people, defense and respect towards the environment, and transparency and confidentiality. This goes for all their operations and communications within the staff and especially for customer interactions. Mar Hotels Group abides an ethic code of conduct which states they have to regulate the internal and external relations of the company. This is an active part of the corporate social responsibility policy, which means failure in little aspects of this code is subject for penalty from the management. The hotels of Mar Hotels Group therefore remain as pure as the coastal areas they operate in.