The second world Wyndham Hotel Group conference in Las Vegas announced its rebranding strategy created to drive business and increase awareness to franchisees.
The grand plan is a new marketing campaign in every possible channel with a design-focused brand. All of the creative, starting from online advertising and media spots to property collateral highlights a major key that wll be effective for the brand: that each Microtel Inn and Suites was built and marketed rom day one to be a Microtel Inn and Suites, and nothing more.
Also, appending "by Wyndham" to Microtel Inn, it can be expected that the brand gets increasingly noticed by the quality that emanates from the brand, being unique on its own. Additionally, customers will start to see the subtle elements of the new marketing campaign.
Many hotels have already commenced making changes on costs and property signage. The Microtel Inn & Suites by Wyndham brand is no exception as they, too, have planned to give open hotels in good standing with a credit of up to $5,000.00. The Microtel Inn & Suites by Wyndham brand is a chain of franchise hotels with more than 300 locations in the North America, Southeast Asia, and South America.
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