Tolip Hotels & Resorts was established just in 2014, making it a new brand in the local and international industries of hospitality and tourism. However, they opened right at the time where traveling was becoming a big thing, especially with the rise of Instagram. Due to this, they were able to use the hype on the internet to promote their hotel brand seamlessly on big booking sites, and through their own website that has optimized solutions in advertising and generating clients from across the globe. Tolip combines classic and modern techniques in all their processes, too so their stunts on the online atmosphere are backed by solid services in real life. After all, they are an Egyptian hotel chain, so their hospitality branding has to be above everyone else’s.

Opening in a competitive and oversaturated market, Tolip invested in booking platforms. They put their listings there and made sure everyone would see them. They would also make sure their guests had something unique to share on the review portions of the sites. That technique works, as they are frequently talked about on these channels. One of the most popular topics there is their brand’s origin that actually is a play on tulip. Still, there is no exact detail on what the connection is about. That is why many people also visit their sites or their hotels to find out.