JW Marriott is a tier higher than the traditional Marriott Hotels and offer more luxurious accommodations and amenities. It targets the upmarket clientele and is famous worldwide for its exceptional service and modern residential design. Named after the founder of Marriott Corporation, the hotel chain was established in 1984 when it opened its first hotel in Washington, D.C. It currently has 84 hotels and resorts in over 80 locations across the world, including Latin America, North America, Europe, Africa, Asia, and the Middle East. 

In the three decades since its launch, the hotel brand has carved a niche in Marriott International’s growing portfolio of luxury tier lodgings. It is known for the “JW treatment” that is an emphasis on the brand’s dedication to both service and its associates. As a way of training, the hotel chain’s staff members are taken to the ballet to develop grace and poise. Offering carefully crafted and nurturing experiences, guests are treated to impeccable intuitive service that allows them to be fully present in the moment, and leave feeling refreshed and whole. 

As one of the global luxury brands of Marriott International, JW Marriott is also relevant for both business and leisure markets, being very popular for events and meetings.