Ola Hotels is a strong Spanish hotel chains who has a modern take on the industry’s game. The hotel has its own website for booking and inquiries, which beats many vacation rentals and hotels in the local market who are all focused in Mallorca’s tourism. Mallorca has always been a prime destination in Spain, so somehow the oversaturation of stays in the region has been a big obstacle for any new-entering companies. Ola is one of the not-so-old brands operating in the scene, yet instead of letting that fact weigh them down, they use it as leverage. For instance, their fresh operations were a good point to use innovative or highly technological strategies to make it in the competition.
Now, the hotel has its own digital platforms—websites, social media, and listings on big booking sites. Ola Hotels is also about flexibility, so they use their online presence to cater to different customer preferences and concerns. They also use their data from their platforms to identify the needs of their clients, the trends in the business, and their performance in different aspects of their management. The digital data analytics of the team certainly is an unmatched tactic in marketing.
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